Igniting Street Culture—On Stage, Online, In Commerce.
From the arena to e-commerce, Sparkup turns global street dance attention into tangible growth.
About Sparkup
Sparkup Inc (formerly KOD Inc) is China’s most authoritative and influential street dance event organizer, founded by Gao Bo (BOBO) in 2013. In 2025, the company officially changed its corporate name to Sparkup Inc. Together with UK-BBO (UK), Juste Debout (France), and BOTY (Germany), Sparkup is recognized among the “Four Major International Events” in global street dance culture. Leveraging world-class competitions and community programs, Sparkup has drawn collaboration from investors and brands to expand into E-commerce activations, content monetization, and youth culture IP.
Trend · Self-expression · Achievement
Everyone has a spark. Spark Up helps it shine.
Services
What We Do
01
Event-to-Commerce Pipeline
Sparkup bridges on-site hype with online sales, turning peak event attention into peak purchase power through livestreams, short videos, and social challenges.
02
Brand-Safe Creative
We craft authentic, brand-safe content that naturally integrates into the event atmosphere. Street dancers’ real interactions resonate with young audiences while protecting brand values.
03
Data-Driven Growth
Powered by audience insights and behavioral data, Sparkup helps brands refine product selection, campaign strategies, and media placement to maximize ROI.